Building Cyber Products Customers Love
Ross Haleliuk
BSides NYC 2024 · Day 1 · Entrepreneur
Ross Haleliuk's talk at BSides NYC, "Building Cyber Products Customers Love," delves into the unique and often challenging landscape of cybersecurity product management. Haleliuk, an author and expert in the field, dissects the fundamental differences that distinguish cybersecurity product development from its counterparts in other industries. He argues that while core product management principles remain consistent, the specific context of cybersecurity introduces complexities that demand tailored approaches, particularly in areas like customer discovery, value proposition, and the intricate buying process.
AI review
Haleliuk knows his domain and delivers a coherent, practitioner-informed take on why cybersecurity product management is genuinely harder than adjacent B2B markets. The content is competent and organized, but it's fundamentally a well-structured blog post delivered on stage — nothing here will surprise anyone who's spent time on the vendor or operator side of this industry.