How to sell your soul, err, your security program
Jenn Gile
BSidesSF 2026 · Day 2 · AMC Theatre 12
In "How to sell your soul, err, your security program" at BSides SF, Jenn Gile, co-founder of Open Source Malware, tackles a pervasive challenge faced by security professionals: securing buy-in and resources from internal stakeholders who often prioritize different metrics. Gile argues that the traditional approach of trying to convince others to care about security for its own sake is fundamentally flawed. Instead, she champions the adoption of **product marketing** principles to reframe security initiatives in terms that resonate with an organization's diverse internal "customers."
AI review
Competent BSides-tier talk on a real problem — security teams that can't communicate value are a genuine organizational liability. The product marketing framework is structured and sensible, and the AI-augmentation angle is a practical if unsurprising addition. Nothing here is groundbreaking, but it's honest, actionable work that fills a gap most technical conferences ignore.